LinkedIn now mandatory for business operators
A few months back, this blog waxed lyrical about the multiple benefits of joining LinkedIn Groups, citing an impressive range of benefits smaller business operators can literally tap into. The blog...
View ArticleWhy your IT guys are failing your online business
It happens time and time again. An exciting new technology emerges and takes your industry by storm. Soon enough, your IT guys are called in to get themselves across it and get their employers onboard...
View ArticleFive basic guidelines for working with digital professionals
Despite what some ads might tell you, putting together a professional website, or indeed any communications materials or media, is never easy. Developing professional communications resources requires...
View ArticleHow to take on Tarazz and other cyberspace invaders
It was all over our televisions and even in this very publication. Yet another cyberspace invader was arriving on the scene to steal your retail business.What's worse, Australia Post was going to be an...
View ArticleWhy your phones have stopped ringing
It used to be the perfect indicator of the health of your business. The constant wail of the phone ringing meant that there was plenty of activity, which in turn meant lots of sales and subsequent...
View ArticleIs your industry Facebook-friendly?
If you are even vaguely in touch with goings-on in the business world, you would know by now that every web commentator and their dog is on board the social networking bandwagon.It's easily the most...
View ArticleThe web term that will slash the cost of your professional website
A quick clarification before launching into this blog post, because this topic has often been misunderstood by many who have read my comments on it.Web developers, the people who write and assemble the...
View ArticleYour website IS your business
You may have heard of the famous quote by media academic Marshall McLuhan, the one about 'the medium being the message'. To be honest I've never really grasped what Prof McLuhan was getting at. If you...
View ArticleHow to slash your future website expenses
Any smaller business operator who has had a website long enough will tell you the awful truth.Your initial website costs are nothing compared to renovating or even replacing it later.Why this happens...
View ArticleWhy web design is (still) overrated
Before the web designers reading this have a coronary, the above headline needs to be qualified. Web design is, of course, critical to the success of the website it is applied to.All successful...
View ArticleIs ‘set and forget’ marketing a thing of the past?
As we have discussed in these pages before, one of the ironies of the digital world and all it promises is that the businesses that can most benefit from it are least able to do so. For once, smaller...
View ArticleThe brave new reality: We are all broadcasters now
Whilst Facebook founder Mark Zuckerberg wasn't the first to understand the power of 'community' in the online world, what he did was package it in a way that would appeal to the greatest number of...
View ArticleService providers can profit from shopping carts too
The wonderful thing about increasingly affordable technology is that your business can do things that weren't previously possible on a budget. For example, both of email marketing and social networking...
View ArticleHas the LinkedIn penny dropped for you yet?
Some months back, this blog banged on and on about the benefits of a good LinkedIn presence to smaller business operators.But whilst it was one of the most re-tweeted and otherwise viralled posts...
View ArticleWebsites continue to provide the perfect ‘call to action’ destination
If the blogosphere were to be believed, you would think that that mainstay of the digital world, the website, has endured a slow, quiet death. To the technorati, little old websites seem so last...
View ArticleYes, it’s still illegal to send unsolicited promotional emails in Australia
It's now nine years since the then Australian Government boldly outlawed the epidemic which was unsolicited promotional email (AKA 'spam'). The Spam Act 2003 was lauded by the international web...
View ArticleWhy creating websites is like creating brochures – and why it isn’t
There's a term that's been going around the web industry for some time now, and it's one that's not greeted with enthusiasm. The term is 'brochureware' and it describes a website that does little more...
View ArticleMy web guys haven’t delivered. What do I do now?
It happens across all service industries and the digital services industry is certainly not exempt. Despite all the painstaking work put into briefing, discussing, deciphering and documenting your web...
View ArticleHow much does your web professional really understand your business?
There's an epidemic happening to smaller business operators out there, and Australian SMEs are not immune. Worse still, they usually don't know it's happened till it's too late.That epidemic is called...
View ArticleTips to monetising your IP online
A new project I've secured for a leading training provider has once again got me thinking about the massive amount of intellectual property (IP) out there that hasn't realised its full commercial...
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